Growing up with parents who sold fine jewellery, Amira always wondered how the precious gemstones could be so rich in colour yet transparent at the same time. At the age of 16, she started showing an interest in the field of arts, “In school, I drew a lot and aced all my art classes, so I pursued it and it came in handy with my parents’ business.” Moreover, her eccentric style was able to connect her to a few prominent customers to create custom made jewellery.
1986 develop designs that are focused on intricate details. This results in creating pieces that are not only fun and luxurious, but also offers an individual to wear the jewellery as they please. With such a unique out-take on the brand’s designs, whether you’re going out for a formal night or even a casual hangout, 1986 provides the kind of jewellery that can be worn over anything.
One of the things that are always kept in mind while designing a new piece, is their concern for the people to reconnect with jewellery. In a fast paced society, nothing seems to be of value anymore; 1986 changes that by always striving to create pieces that have their own distinct look which sets them apart from other jewellery brands.
Know more about the brand and the designer below, because she’s definitely one to keep an eye on.
How did you get into jewellery design?
My parents sell fine jewellery, with precious gemstones like sapphires, rubies, emeralds, and paribas. When I was 16, I got into jewellery and my first course was at the Gemological Institute of America (GIA), a non-profit organisation in California, that is considered the pinnacle of the world’s foremost authority in gemmology. After that, I went to Central Saint Martins in London, where I met my husband Robert who majored in Graphic Design. We’ve worked very well together on ideas and helped each other out in making 1986, which we founded in 2012. We love designing, brainstorming, and creating pieces we haven’t seen before.
What’s the best part about being a designer?
The best part about it is that I’m free to find inspiration anywhere; I am not tied down to a particular collection I want to go for. Inspiration is not the only key to creating beautiful pieces, it is also when you feel that you are not working. 1986 is like a hobby of mine.
What’s the most important thing to remember when designing jewellery?
The most important thing is the knowledge of making. When I draw, I think about how it will look like in real life, and how it’s going to be made. I ask myself, what are the different types of the process I need to make the piece. Is it comfortable? Is it easy to wear? These are the questions I ask myself before I decide to create it.
What is your design philosophy?
We believe that every piece we make is designed for everyone. We want them to feel good and confident when they wear 1986. 1986 is not what I think; it is pretty, it’s what people feel when they wear it, beautiful.
Can you tell us more about 1986 Fine Jewellery? What’s the story behind the name?
1986 is what we want people to feel while they wear them. We want them to cherish it because it is a part of them. We also do tailor made pieces for people who specifically wants bespoke designs.
1986 is the year when I was born, I guess when I turn 60, everyone will know, haha! Also, as you can see, 1986 is not written in letters but in numbers. We want our brand to be universal where everyone will be able to read and understand it. It’s easy to remember us. I want people to remember who we are.
What was the turning point while you were establishing your brand?
We felt that was my turning point and it still is. We get emails from different countries liking our designs, which makes us feel honoured. Every design for 1986 is a step closer to what we want to achieve. We are far from it, but we can see it in the future.
Where do you find the inspiration to create a unique piece?
Our inspiration comes from what we feel; we see how people react to things. We feel people are under pressure to be someone that the society wants to see and I think that all of these are illusions of perspective when actually, everyone looks the same, and they like the same things.
Can you share with us your favourite piece(s)?
Wow, I love all my pieces or else I wouldn’t produce them. I think it depends on what I’m wearing. I usually wear black so I wear the Bee93° pendant yellow gold matching with the Bee 93° ring. When I go out, I sometimes put on the Rebellion Claw ring. Currently, I am in-love with the Wiggle Wiggle hook earrings, We have never seen this design before, so I love pieces that make me feel young and playful.
I have seen that you visited Abu Dhabi sometime last year. How were your designs accepted in the market?
It was my first time in the United Arab Emirates and I love it there, and I want to go back! I could see myself living there. I love the culture; the people are so kind and welcoming. A lot of teenagers, young adults, and even mothers liked our jewellery. Our Rebellion was sold out and our Bee Collection was almost gone. Every person saw different things and liked different things. It made me so happy to see people’s reaction to a place I didn’t even know.
I believe that we can order online, are you shipping internationally?
Haute Elan, have the Rebellion Collection, but if anyone requests in Haute Elan, they can let me know and we can ship it internationally.
We also sell in a boutique in Taipei, called Passhion where they also ship internationally.
I have products in Shanghai along with an upcoming showroom in as well.
Are there any plans for you to set up your own boutique in Dubai?
We would love to! We’d like to get more boutiques to sell our jewellery and get 1986 out there before we open a store. I believe every customer goes to a particular store to buy where they trust, so I hope stores can welcome us to sell 1986 for us.
What are the future plans for you and for the brand?
Our plans are to open more stores. We want to create more jewellery pieces and new products for 1986. 1986 is named as a brand, it’s not about the designer, it’s about the brand and what is stands for. Every woman has their own taste and style; we want them to choose what they prefer and what they adorn themselves.